PS3 – Making Marketing a ‘Comeback’?

It’s hard to say that a console needs a comeback after being on the market not even 5 months, and SCEA certainly wouldn’t call it that, but Peter Dille, SCEA’s SVP of Marketing, does acknowledge that marketing the PS3 is an “ongoing education effort.” We speak with Dille about Sony’s marketing efforts and post-launch challenges.
Much more inside.

Ummm……Comeback all they want, but $600 dollars is still hard to swallow.

read more | digg story

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Posted on April 3, 2007, in Playstation 3, Sony, Video Games. Bookmark the permalink. Leave a comment.

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